Overview

The course aims to provide business managers and employees working in the Sales and Marketing area with the basic knowledge and practical tools to understand and apply pricing principles and techniques.

After an overview of the role of price in marketing strategy, the program focuses on pricing from an accounting perspective and pricing in different business combinations and time perspectives.

The course is conducted in collaboration with the Department of Economics,University of Perugia.

Docenti

Antonio Picciotti He is a lecturer in International Marketing and Business Economics and Management in the Department of Economics at the University of Perugia degli Studi and teaches Marketing and Business Communication in the Design Studies course.

Fabio Santini He is an associate professor of Business Administration in the Department of Economics at the University of Perugia where he teaches Planning and Control, Advanced Management Accounting and Accounting for Management. He is President of the “Conference on Management Accounting and Control” – EIASM (European Institute for Advanced Studies in Management) and is a member of the scientific committee of national and international business journals.

Target audience

Managers and corporate employees working in the Marketing and Sales area, including those without specific training in pricing.